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Company Overview

Sincerity is one of the world's leading innovators in materials science, with a 30-year track record of life-changing inventions. Sincerity applies its unparalleled expertise in polymer science, and chemical science, along with its deep manufacturing and engineering capabilities, to develop category-defining products that transform industries and enhance people's lives.

 

Sincerity succeeds through sustained investment in RD&E, a unique combination of material and process innovation, and deep, trust-based relationships with customers who are global leaders in their industries.

 

Sincerity's capabilities are versatile and synergistic, which allows the company to evolve to meet changing market needs, while also helping our customers capture new opportunities in dynamic industries.

 

Today, Sincerity's markets include material modification, packaging innovation, building innovation and product engineering. Sincerity's industry-leading products include breathable film for fresh produce industry; antibacterial polymer for health industry; low VOC & light weight polymer for state-of-the-art new generation automotive industries; trusted products to support telecommunication industry.


Culture and Values

Many years ago, Sincerity set out to create a corporate mission statement that would guide the actions of everyone in the organization. Our goals, beliefs and principles are the foundation of the work we do every day on behalf of our customers.


Who we are


We have chosen to specialize within the applied material industry by offering only experiences of exceptional quality. Our objective is to be recognized as the company that develops and applies the leading technologies. We create products of enduring value using superior design and finishes, and support them with a deeply instilled ethic of customer service. Doing so allows Sincerity to satisfy the needs of our commercial customers, and to maintain our position as the world's unique applied material company.



What we believe


Our greatest asset, and the key to our success, is our people. We believe that each of us needs a sense of dignity, pride and satisfaction in what we do. Because satisfying our customers depends on the united efforts of many, we are most effective when we work together cooperatively, respecting each other’s contribution and importance.



How we succeed


We succeed when every decision is based on a clear understanding of and belief in what we do, and when we couple this conviction with sound financial planning. We expect to achieve a fair and reasonable profit to ensure the prosperity of the company and to offer long-term benefits to our shareholders, our customers and our employees.



How we behave


We demonstrate our beliefs most meaningfully in the way we treat each other and by the example we set for one another. In all our interactions with our guests, customers, business associates and colleagues, we seek to deal with others as we would have them deal with us.


Development History

The story of Sincerity Applied Materials Holdings Corp, which opened its first factory in 1980s, is a tale of continual innovation, remarkable expansion and a single-minded dedication to the highest of standards. The Chinese-based company has, for nearly 40 years, transformed the applied material industry by combining innovation and efficiency with the finest traditions of applied material manufacturing. In the process, Sincerity has redefined material modification for the modern industry.


1980s – 1990s; Sincerity Applied Materials is born.

Ms Leping had no plans to enter the plastics business but she was grown up in a plastic factory, founded by her father, specialised in engineering plastics modification.


1990s – 2000s; A Focus on technology innovation and market domestic market expansion.

The 1990s finished with a defining moment, the introduction of multiple sheet and film extrusion lines expanded Sincerity’s market coverage to automotive,  home appliances, transportations in large scale.


2000s – 2010s; Expansion into Australia

Yiwen(James) Zhang, who grow up in Leping’s factory, developed major customers in Australia, 

Sincerity’s research and investment in addressing the key fresh food issue of plastic film “breathability” has created a unique technology platform whereby air circulation in packaged foods can be adjusted according to the type of food. This has the effect of prolonging shelf life, key to building relationship metrics within the food retailing industry.

 

2010s – Present; Growth towards the USA, Europe and Around the world.

With successful development in the tradition “western trial market” – Australia, the value of Sincerity Applied material innovation has been proven, which should and can be soon delivered to the US, China, Europe and the rest of the world.


Management Team

Yiwen Zhang, Chief Executive Officer, President and Chairman of the Board

Yiwen Zhang has served as our Chief Executive Officer, President and Chairman of the Board since September 19, 2017. He founded Sincerity Australia Pty Ltd in November 2005 and has served as its general manager since its inception. He has more than 10 years of experience in the plastics and packaging industries including well-developed relationships with significant packaging groups. He is skilled in business negotiations, operations management, strategic planning, business development and matters involving plastics. He received a Bachelor of Commerce Degree with a focus in accounting and finance from the Australia National University. 

  

Chris Lim, Chief Financial Officer

Chris Lim has served as our Chief Financial Officer since March 2, 2018. He has close to 20 years of professional Chartered Accounting experience. He holds a Bachelor of Commerce Degree from the University of Melbourne. Chris has held a number of positions throughout his career including Associate Director with Big 4 and Mid-Tier accounting firms. Chris has worked with many audit clients across public and private companies and not-for-profit organizations which covered a diverse range of industries including energy and resources, agriculture, manufacturing, distribution, financial services and not-for-profit. Chris started as an auditor with a mid-tier accounting firm, BDO Melbourne, in January 1999. When BDO Melbourne was merged into Deloitte, Chris continued his role at Deloitte until February 2010 holding the position of Client Director. Chris spent a year as the Group Finance Manager for a listed ASX Company, Q Limited, from March 2010 to February 2011. From March 2011 until December 2016 he worked for ShineWing Australia and held the position of Associate Director in their Assurance & Advisory Division. Chris started his own accounting practice, Chris Lim Accounting Solutions, in January 2017.

 

Eter Huang, Treasurer 

Eter Huang has served as our Treasurer since January 15, 2018. Eter is a Certified Practicing Accountant and received a Master Degree of Applied Commerce in Accounting from the University from the University of Melbourne. Eter has extensive working experience with public accounting firms in Australia and China and specializes in global supply chain services and mining industry companies. From October 2015 to January 2018, Eter was one of the core founders and appointed as a directory by New Venture Pty Ltd in Melbourne where she was in charge of daily business operations as well as account maintenance and financial reporting. From January 2012 until December 2015, Eter worked for ShineWing Australia in Melbourne as a senior consultant where she provided auditing and accounting services and worked with a broad spectrum of clients including non-profit entities, small to medium private organizations, small to medium US listed companies and large ASX listed enterprises. From August 2010 until November 2011, Eter was an auditor for ShineWing Shanghai in China and participated in various projects, including, but not limited to, IPOs, M&A due diligence and listed companies financial audits.


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